Careem is gearing up to implement artificial intelligence (AI) technology in Saudi Arabia to enhance user experiences. Srijith Nair, Chief Information Security Officer at Careem, emphasized the ethical use of AI due to the sensitivity of the data collected. The company plans to introduce new features based on user data, such as personalized food recommendations and location preferences. Careem's primary goal is to build trust with customers and ensure their data is secure, especially in Saudi Arabia, a key market for the company.

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Nair highlighted Careem's commitment to security, working closely with Saudi authorities to prevent cyber incidents. He stressed the importance of a symbiotic relationship between the company and government entities to protect the broader cyber ecosystem. Careem also aims to bolster security in Saudi society by collaborating with engineering institutions to train individuals capable of safeguarding information ecosystems in a rapidly evolving digital landscape.

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