Google Ads has introduced Creative Guidance, a feature aimed at helping advertisers optimize their YouTube campaigns. Integrated into Google Ads' Video Analytics and accessible through Recommendations, Creative Guidance uses AI to evaluate video content and provide feedback based on best practices. It identifies missing critical elements in video ads and suggests improvements related to key creative attributes, such as brand logo presence, video duration, voice-overs, and aspect ratios. Advertisers can access Creative Guidance in Google Ads, and more attributes will be added in the future. It's part of an upcoming user experience set to launch in 2024, giving marketers the tools to enhance creative elements and boost performance across various YouTube content and viewing experiences.

‍

Google Ads' spokesperson highlighted that Creative Guidance offers notifications about best practices and provides recommendations and tools for implementing them, like adding voiceovers. AI-powered voiceovers in multiple languages are accessible in Google Ads and will soon be integrated into Ads Creative Studio. Additionally, the tool assists in creating videos of different durations and offers templates for various video orientations. These features empower marketers to take control of their creative content and enhance performance across YouTube's diverse audience.

‍