Ghent-based startup Introw, which utilizes AI to assist sales teams in connecting with potential clients through existing partnerships, has secured €1 million in funding.

The funding round aims to address the challenge of lengthy and often unproductive sales cycles resulting from cold approaches. By leveraging AI, the startup helps sales teams identify opportunities through partner networks, aligning with their ideal customer profiles and facilitating warm introductions. Introw's solution is designed to seamlessly integrate with existing sales tools.

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Co-founder Andreas Geamanu emphasized the value of initiating "warm" conversations with prospects through existing partner networks, avoiding the impersonal nature of cold emails and calls.

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