Meta has launched Imagine with Meta, a standalone generative AI experience that allows users to create high-resolution images from text prompts in natural language. Similar to OpenAI's DALL-E, it uses Meta's Emu image generation model and is currently free for U.S. users, generating four images per prompt.

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However, concerns about safeguards have been raised due to Meta's past issues with image generation tools. Meta plans to add invisible watermarks to the generated content for increased transparency and traceability, although it's unclear if the detection model will be made public. Watermarking is becoming more important to ensure the authenticity of AI-generated content, with pressure from regulators and lawmakers for transparency in the use of generative AI.