In the Middle East's travel trends highlighted by Marriott Bonvoy’s 2024 Future Travel Trends research, Artificial Intelligence (AI) emerges as a pivotal tool in holiday planning. Over 50% of travelers from the UAE and KSA are already utilizing AI for this purpose, and a significant 77% express likelihood to use it in the future. The impact of AI on travel decisions is profound: it influences choices from accommodation to activities and dining, with over 90% of users in both regions acknowledging its influence on their holiday decisions.

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AI’s role in shaping travel trends is complemented by a growing emphasis on sustainability and ‘slow travel’. Travelers are increasingly willing to pay more for eco-friendly accommodations, and there's a notable shift towards immersive, environmentally considerate travel experiences. Additionally, ‘dupe destinations’ offer similar experiences to well-known locations but are more accessible and cost-effective, aligning with the trend of seeking value while leveraging AI for planning. Despite an inclination towards sustainable and thoughtful travel, the research indicates a rise in overall spending on holidays, with a focus on value for money.

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