Merchants strive to provide the best possible customer experience, but issues like late deliveries and order errors often require assistance from customer service. Integrating artificial intelligence into customer service has allowed businesses to address simpler inquiries using chatbots and other technology. However, chatbots sometimes follow rigid scripts, leading to frustrating interactions before customers seek help from a human representative.

‍

Siena AI's co-founders, Andrei Negrau and Lisa Popovici, aim to bridge this gap by creating an AI-powered customer service agent that combines the efficiency of automation with human-like empathy. Drawing from their eight years of experience in e-commerce, they developed an AI solution that understands context and responds empathetically.

‍

What sets Siena apart are three key features: AI Personas that maintain a brand's voice on social media and email, multitasking capabilities within the same interaction, and a cognitive reasoning-based engine (CORE) for complex problem resolution. With 65 customers, including brands like Kitsch and Simple Modern, Siena has already gained traction and secured $4.7 million in seed funding from investors. The company plans to use the capital for hiring, technology development, and expanding its autonomous agent capabilities, aiming to become a valuable resource for businesses looking to integrate AI into their customer service workflows.

‍