Coursera, a prominent online learning platform, has introduced a series of initiatives in the United Arab Emirates (UAE) aimed at enhancing access to high-quality education and addressing the specific needs of learners and institutions in the country.

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These initiatives encompass the launch of an extensive catalog of Arabic-language learning content and the incorporation of AI-driven features to enhance personalization and interactivity in online learning. This expansion ensures that popular courses previously available only in English, are now accessible to Arabic speakers.

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Coursera has also expanded its presence in the UAE to serve more than 60 enterprise customers, including institutions like Dubai Police, Ajman University, and Emirates NBD. With over 860,000 learners and 1.8 million enrollments, the UAE ranks as Coursera's third-largest market in the MENA region.

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Among the key initiatives unveiled in the UAE:

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1. Over 4,000 courses are now offered in Arabic, including popular ones, with plans to make this content accessible to all learners in the coming months.

2. Coursera Coach (beta) provides personalized assistance and support, including interactions in the local language.

3. Coursera ChatGPT plugin enhances personalized content discovery.

4. Coursera Course Builder utilizes AI to auto-generate course content and structure.

5. Platform enhancements cater to mobile users, making learning more accessible.

6. Coursera continues to strengthen its presence by partnering with various institutions to bridge the UAE's digital skills gap, contributing to the country's economic growth.

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As the UAE's digital economy is projected to grow significantly, Coursera aims to equip learners with in-demand skills, fostering the country's economic development.

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