Google is launching generative AI product imagery tools for advertisers in the United States, following Amazon's recent adoption of similar technology. The AI-powered Product Studio allows merchants and advertisers to create product imagery by simply entering a text prompt describing the image they want.

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This feature can be used for tasks such as changing background colors or requesting specific scenes, offering flexibility in image creation. It can also enhance low-quality images and remove distracting backgrounds without the need for reshoots. This tool empowers businesses of all sizes to create professional images for their ads, saving costs on repeated photography sessions.

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Additionally, Google is introducing a "small business" attribute for Google Search and Maps, highlighting businesses that identify themselves as small businesses. The knowledge panel in Search will provide more information to customers about merchants, including deals, shipping policies, customer service details, and ratings and reviews, enhancing the shopping experience. These updates aim to improve the online presence of businesses and enhance the connection between customers and merchants.

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