LinkedIn is marking its 21st year in the tech world with a series of new AI-powered features across its ecosystem. With nearly 1 billion users, LinkedIn aims to remain relevant by introducing AI enhancements in job hunting, marketing, and sales.

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LinkedIn has been quietly integrating AI into its services for some time, such as AI-driven message suggestions and AI-generated job descriptions. The company is now leveraging technology from OpenAI and Microsoft, tapping into the growing mainstream interest in AI.

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LinkedIn's new features include Recruiter 2024, which employs generative AI to assist recruiters in refining candidate searches using conversational language.

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LinkedIn Learning integrates an AI "learning coach" to provide advice and course suggestions, initially focusing on soft skills.

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In marketing, the new Accelerate tool streamlines campaigns on the platform, though it is limited to LinkedIn's ecosystem.

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Lastly, AI enhances inside sales and B2B connections by facilitating lead identification and conversation initiation. These updates reflect LinkedIn's commitment to stay at the forefront of AI-driven networking and skill development.

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