Meta has begun rolling out its first generative AI-powered features for ad creatives in the MENA region, including the UAE and KSA, with a global rollout expected to be completed by next year.

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These features, including Background Generation, Image Expansion, and Text Variation, aim to enhance creativity and productivity for advertisers by allowing them to customize their creative assets easily.

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Background Generation creates multiple backgrounds to complement product images, Image Expansion adjusts creative assets to fit various aspect ratios, and Text Variation generates multiple versions of ad text to highlight product/service selling points.

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These features are expected to reduce the time spent on manual editing tasks and help advertisers create multiple asset variations more efficiently. However, there is still room for customization to match each brand's unique voice and visual style.

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Meta plans to expand its generative AI offerings, offering more ways for advertisers to generate ad copy and background images tailored to specific themes.

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