Samsung has rolled out a global meal planning and suggestion platform named Samsung Food across 104 countries. This platform offers over 160,000 recipes in eight languages, enabling users to explore recipes, generate shopping lists, devise meal plans, and follow creators sharing recipes. With seamless integration into e-commerce platforms in select regions, users can conveniently purchase necessary ingredients.

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The app has been incorporated into Samsung's Bespoke refrigerators, aligning with the brand's connected device strategy. Looking ahead, Samsung aims to deepen integration with its Bespoke range, allowing users to control various appliances for optimized cooking experiences through the platform. The company plans to enhance personalization through "Food AI," facilitating dietary adjustments, nutritional balance, and fusion recipes, while future developments include integrating Samsung Health and implementing "Vision AI" for food recognition and nutritional information using phone cameras.

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