Snapchat has launched a new generative AI feature called "Dreams," allowing users to craft imaginative self-images in various scenarios. Users can create personalized AI models using their own selfies and explore these unique scenarios. The initial pack of Dreams, containing eight images, is free, and additional packs can be purchased for $1. The feature will gradually roll out worldwide, starting in Australia and New Zealand.

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This move by Snapchat aligns with the trend of AI-powered photo apps, providing users with the ability to create creative avatars and professional-quality selfies. The launch of Dreams was anticipated, as hints about the feature surfaced earlier this year, revealing its potential for integrating users' likenesses into generative AI environments.

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